Together with our project partners, we applied for grants to fund the project for over a year. After many rejections, we finally heard back from FORMAS in October 2025, that we were granted a 2 year project to test this circular collaboration!
In December 2025, we had our first group meeting and discussed everything from designing graphics and press material to designing the urine collection system, contacting plumbers and ensuring we have the right permits in place. After an intense 5-6 months of us working hard on the urine systems and permits, Oatly putting so much effort into amazing marketing material, a project logo and genius campaign ideas, Malmö FF working their magic to ensure the stadium was ready for installation and involving the football players in marketing, and SLU who coordinated the collaboration and is the backbone to the urine recycling technology – we were finally ready to launch at the MFF vs Västerås game at Eleda Stadium on May 24th 2026.
We hope you enjoy some behind the scenes photos from the installation as well as from the launch! Thank you to all partners for the incredible teamwork and positivity throughout this whole process! Cheers to more to come!
And a special thanks to:
Plumbers Mats and Patrik from AB Arildssons Rör in Malmö. Your energy, laughter and hard work is the reason the system is successfully in place! Website: https://arildssonsror.se/
Welder Christoffer from Autensius Plåtslageri in Malmö. Thank you for creating the most beautiful cover for the urine diverting toilet! And not only so quickly but with so much care! Website: https://autensiusplat.se/
Engineer David Fredriksson from DAVITOR AB. Without your uniquely engineered valve control system, we would not have such a safe, smooth urine collection system in place, thank you! Website: https://davitor.com/
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