We launched Pee For The Planet!!!

For more than a year, we worked on applications, rewrote ideas, adjusted plans, and tried again. Most of the time the answer was no. But in October 2025, we finally got the yes we had been working towards: funding from Formas for a two-year project to pilot a urine recycling system at Malmö FF’s football arena in Malmö, Sweden. That moment turned years of ideas into something real we could actually start building.

Pee for the Planet is a circular research project exploring how nutrients in urine can be captured at large public events instead of being lost in wastewater systems. During the 2026 Allsvenskan season, we are testing this in practice at Eleda Stadium in Malmö, where supporters simply go to the toilet as usual. No behaviour change is needed — just football, and a different way of handling what we normally flush away.

At the stadium, urine is collected from a combination of systems: a urine-diverting toilet inside the arena, 11 male urinals in a dedicated restroom, and 4 portable unisex urinals (our uniquely designed Kissoars) placed outside by Hörnan, a food and bar area.

Together, these systems capture urine from thousands of supporters on match days. The goal of the pilot is to collect around 1000 litres of urine, allowing us to test the full chain from collection to treatment and fertiliser production at real-world scale. We will be growing both oats and football field grass at a lab scale before hopefully scaling up to full oat fields and real pitches at football clubs.

In December 2025, the full project group met for the first time, and the work moved quickly from planning to implementation. Over the following months, we worked in parallel streams: designing communication and campaign material, engineering the urine collection system, coordinating plumbers and installers, and securing permits for installation and operation inside a busy stadium.

Each partner played a key role. Sanitation360 led the technical development of the system, Oatly shaped the visual identity, storytelling and campaign work, Malmö FF enabled the stadium integration and brought the concept into the world of sport, and SLU provided the scientific foundation and coordination that holds the research together, as well as social acceptance research we will share later on. See some of the behind the scenes of the installation below:

By May 2026, after 5–6 intense months of building, testing and coordinating, everything was finally in place. We were ready to launch at the Malmö FF vs Västerås SK match at Eleda Stadium on 24 May 2026.

The launch was a moment we won’t forget. Sitting in the stands together with our partners, watching the match while seeing the Pee for the Planet message appear across the stadium, made the project feel both surreal and real at the same time. After years of work behind the scenes, it was suddenly happening in front of thousands of people.

A big thank you goes to everyone who helped make the system work on site. Plumbers Mats and Patrik from AB Arildssons Rör in Malmö brought both skill and energy to the installation process. Welder Christoffer from Autensius Plåtslageri in Malmö built the custom cover for the urine-diverting toilet with impressive speed and care. Engineer David Fredriksson from DAVITOR AB designed the valve control system that made safe and reliable collection possible at stadium scale.

We are deeply grateful to all partners for the creativity, patience and commitment throughout the journey so far. And this is only the beginning!

Read more at peefortheplanet.com and keep up to date with the amount of urine collected after every game. So far we’re already more than 300 litres deep.